If you needed another reason why LLMs are problematic, read this.
The problem is that any popularity algorithm can be manipulated. This is something we have seen with search SEO, with social media algorithms and now with LLMs. People will try to manipulate these algorithms for marketing reasons and sadly for more nefarious reasons.
For me, the first step of any solution is to ban user profiling.
https://www.newsguardrealitycheck.com/p/a-well-funded-moscow-based-global
NewsGuard's Reality Check · A well-funded Moscow-based global ‘news’ network has infected Western artificial intelligence tools worldwide with Russian propaganda
digital sovereignty as condition in procurement;
data control, less cloud service dependency; 
open, independent, non-US software;
new social media and communication strategy
advanced warning 
on 
